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August 27, 20267 min read

How to use Layozen (the right way)

Set up your Brand Vault, write specific prompts, pick the right tier, and iterate. Here's the exact workflow the best Layozen teams use to ship on-brand graphics faster.

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Layozen Team

Layozen Team

How to use Layozen (the right way)

How to use Layozen (the right way)

Layozen turns a plain-English prompt into production-ready, on-brand marketing graphics. But like any tool, you get dramatically better results when you set it up correctly and write strong prompts.

This guide walks through the exact workflow the best Layozen teams use - from setting up your Brand Vault to shipping a finished poster.

1. Set up your Brand Vault first

Your Brand Vault is the single most important thing you can configure. It tells Layozen exactly what your brand looks and sounds like, so every asset stays consistent - no matter who generates it.

Before you generate anything, upload:

  • Your logo (SVG or transparent PNG works best)
  • Your brand colors (at least a primary, secondary, and neutral)
  • Your fonts (headline + body)
  • Your tone of voice (helpful, bold, technical, friendly, etc.)

The more complete your Brand Vault, the more "on-brand" every result will be. This is the closest thing to a guarantee of brand consistency you'll get.

2. Write specific prompts

Vague prompts produce vague results. The fastest way to improve output is to describe the goal, the subject, and the feeling you want.

A weak prompt:

A banner for our webinar

A strong prompt:

A LinkedIn banner for a B2B webinar titled "Scaling AI Content Without Losing Brand Voice." Clean, confident, professional tone. Use our brand colors and logo. Emphasize the headline, leave breathing room, and keep the visual hierarchy clear.

Notice what changed: the context, the audience, and the guidance about tone and hierarchy.

A simple formula

Use this when you're unsure where to start:

Goal → Subject → Audience → Feeling → Constraint

  • Goal: "a LinkedIn post banner"
  • Subject: "our new pricing update"
  • Audience: "B2B marketing managers"
  • Feeling: "clean, confident, trustworthy"
  • Constraint: "portrait format, brand colors, logo in the corner"

3. Pick the right quality tier

Layozen offers multiple quality tiers, each costing a different number of credits. As a rule of thumb:

Use caseRecommended tier
Drafts, internal mockups, quick iterationsLower tier
Social posts and standard marketing assetsMiddle tier
Hero graphics, print, or client-facing workHighest tier

You can always generate a cheap draft first, lock in the layout, and then regenerate at a higher tier for the final version. This saves credits without sacrificing quality.

4. Generate missing assets inside the design

Don't stop at posters. If your design needs a product shot, hero background, or texture that you don't have, generate it directly inside Layozen.

This keeps everything in one place, matches your brand, and avoids the old workflow of juggling stock sites and design tools.

Missing assets are one of the most common reasons a good design stalls. With Layozen, the asset is a prompt away.

5. Iterate, don't restart

Your first attempt is rarely your last - and that's normal. Instead of starting from scratch each time:

  1. Make small changes to your prompt and regenerate
  2. Keep the parts that already work
  3. Export only when the layout, tone, and hierarchy feel right

Because credits never expire, you can iterate as much as you need without pressure.

6. Export for the right platform

Layozen exports ready for Instagram, LinkedIn, Stories, and print - with no cropping or reformatting.

Make sure you choose the correct format for where the asset will live:

  • LinkedIn: landscape, more text is fine
  • Instagram feed: square or portrait
  • Stories: full-bleed portrait (9:16)
  • Print: high-resolution, watch the margins

7. Keep a reusable prompt library

The best teams treat strong prompts as reusable assets. Once you find a prompt that works, save it. Build a short library of proven prompts for common formats:

  • Webinar announcements
  • Product launches
  • Blog headers
  • LinkedIn carousels

This makes your next campaign dramatically faster to produce.

Wrap up

The formula is simple: set up your Brand Vault, write specific prompts, pick the right tier, and iterate. Do those four things consistently and Layozen goes from a neat tool to a reliable member of your content team.

Ready to try it? Start generating - your first asset is one prompt away.

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